Product Friction Audit
$2,500
A focused review of one important workflow: what’s broken, what to fix first, and how to talk about it with your team.
Start with an auditIndependent product UX strategy
I help B2B software teams untangle complex workflows and ship designs engineering can actually build.
Start with a friction audit. Expand into a redesign sprint or a capped monthly adviser retainer when the problem is bigger than a single review.
$2,500
A focused review of one important workflow: what’s broken, what to fix first, and how to talk about it with your team.
Start with an audit$8,000
Diagnose and redesign one high-value workflow—onboarding, enterprise navigation, or a data-heavy dashboard—then hand engineering a buildable target.
Book a sprint$3–5k/mo
Ongoing critique and design leadership for teams that need senior judgment without a full-time hire.
See all offersEnterprise systems work is described at the outcome level. Side projects show product craft I own end-to-end.
Replaced scattered drives and wikis with a living system of record for personas, designer portfolios, leadership reporting, and prototype hosting.
Shipped shared review chrome—comments, analytics, and access patterns—so prototype hosts stop reinventing stakeholder feedback every sprint.
Worked across multi-viewport operator interfaces, outdoor readability constraints, and multi-persona field workflows where mistakes are expensive.
Codified a three-layer agent pipeline—context, roles, CI gates—so AI-assisted product work stays reviewable instead of becoming prompt chaos.
Also building
Churchflow, Gather, and other apps ship through Side Quest Creative Labs. Consulting engagements are independent. Product launches and labs land on stwl.cloud.